Resume Keyword Mistakes Are You Making One

Resume Keyword Mistakes â€" Are You Making One Appropriate keyword use is a big deal for job seekers working on their resumes. Many employers now use some form of scanning software as an initial screener that helps them determine which candidates are obviously qualified for the job. Even when your resume makes it past the screening process, if a hiring manager cant glance at your resume and determine through your use of keywords that you mesh with the position youre applying for, your resume will likely land in the decline stack. The best way to ensure your resume will be taken seriously is to avoid the misuse of keywords. What Are Keywords? Keywords are words or phrases that employers use to find the right candidates for positions theyre offering. The concept is similar to that of looking up information in a search engine. The more keywords you use to conduct your search, the more closely the information you find will match what youre looking for. Employers look for candidates to incorporate similar keywords in their resumes that match the nature of the position theyre applying for. Keyword examples might include press release if youre going for a public relations position, or infrastructure development if youre in the IT field. 3 Common Misuses of Keywords Because many job seekers dont understand keywords and how they work, they often misuse them. Here are three common misuses of keywords: 1. Keyword Underuse Many job seekers dont know that keywords should be incorporated into their resume, so while they may be highly qualified, they dont appear to be because of keyword underuse. A great remedy for underuse is to find a list of good keywords based on the field youre in. Also, take a good look at job postings to find words that seem to define the role you want to assume. 2. Keyword Overuse Another problem seekers run into is keyword overuse. Once they realize they need keywords, they jam too many into the resume, nearly spamming the document. Although you do want to include related keywords, you dont want to ruin the integrity of your resume by saturating it with words that dont fit the context of the sentences you write. 3. Unrelated Keywords Some seekers also have a problem with adding too many keywords that are unrelated to the position theyre applying for. This could happen if youve added job history from an industry different from your current one. To fix this, think of ways that your former jobs in outside industries relate to the position you want, then switch your details and keywords to match. As you can see, keywords can be your best friend or your worst enemyâ€"depending on their use. Be sure to make them your friend as you work to create a dynamic resume that impresses any hiring manager who reads it. It’s important to remember to brand your resume before applying to each new position for more information on branding check out my recent article 5 Key Areas to Target When Branding Your Resume. You can also get additional job search and career related advice by checking out our blog or following us on Twitter @GreatResume.